Here comes the event that I’ve been quite eager to talk and write about, London Modest Fashion Week! What an exciting event it was. You don’t want to know how many pictures I’ve taken solely for the event, but I’ve just chosen and edited at least 150 pictures (for day one only). Also, I’ve created sub-posts for every designers that I’m going to mention in this entry – so you can check them out too!
Warning: This is a heavy entry, full loaded with pictures.
So, LMFW went on for two days, on the 17th and 18th February at Victoria House, Southampton Row, London. I went for both days, but since I can’t possibly write about both days in one post, so this post will mainly be about day one.
Apart from missing my scheduled train that Saturday morning, I’ve arrived safely at Victoria House. My watch pointed at exactly number two and six – telling me that the first show was going to start in fifteen minutes, before I found out how long the queue was outside the entrance. I thought I was already late, but clearly the party hasn’t even started yet.
The queue was moving rather fast and within eight minutes, I’ve entered the building and got my wristband secured around my wrist.
But the queuing didn’t end there.
There was another long queue of people waiting to be seated for the opening catwalk show. Well, as long as the show hasn’t started, I didn’t mind much. Then, I noticed a familiar face behind me. I was pretty sure she’s a Malaysian vlogger or an Instafamous. I gathered my courage to turn around and asked her. She turned out to be @cupcake_aisyah, and indeed a young Malaysian vlogger and also an Instafamous. I wanted to take a selfie with her, but the queue suddenly was moving again and we parted ways as we tried to find our seats.
I found one vacant chair at the front row and I sat myself, finally able to breathe in relief. After the founder of Haute-Elan (the lady in pink hijab) gave her speech before the catwalk started, only then I realised Lindsay Lohan was seating next to her.
Ms Lohan was in all black outfit, and she even had a black hijab around her head. Goodness me, it felt quite surreal to see her there just about ten steps away from where I was seated. The memory of me re-watching The Parent Trap and Mean Girls for countless times just turned up in my head, like an old memory saying hello.
And then the show finally started.
The first one was by Amal Al-Raisi, a designer from Oman. Click here to see more pictures and my short review on her designs.
Mimpikita; a Malaysian label founded by three sisters. Click here to see more pictures and my short review on her designs.
Aere; another Malaysian label. Click here to see more pictures and my short review on her designs.
Till We Cover; much more casual yet fashionable outfits. Click here to see more pictures and my short review on their designs.
This label was not in the schedule, but thankful for my researching skill, I found the designer’s Instagram. Deena Alfarraj’s dresses got me captivated. Click here to see more pictures and my short review on her designs.
Those were all the designs for the Opening Show. I had to admit, it was a brilliant start. Though Linday Lohan didn’t stay for long and I missed my chance to selfie with her (aha, so I was dreaming), but it was nice of her to make an appearance.
Loved her buns!
In between the free time before the next show started, I browsed around the designers’ booths.
Then when I saw Vivy Yusof. Known as a blogger, a Fashion Valet‘s CEO (an e-commerce fashion site carrying hundreds of renowned labels all over Asia) and for her witty comments on Instagram (with currently 1.4 million followers). Having a company, her very own fashion label (The Duck Group), a blog, a husband and two children to manage in her everyday life, she is quite an incredible woman and absolutely adored by the Malaysians.
Even at this time, she was surrounded by people just to greet and take pictures with her. She was supposed to be there the next day since she’ll be giving a talk in one of the sessions, but she made an early appearance just to support her designer friend, Raja Nadia Sabrina – Aere’s founder.
With two friends I met on the day. Though I’ve befriended Ayu (on the left) through Instagram for quite a while, but that day was the first time we’ve ever met each other. While Sarah (on the right) and I didn’t know each other previously, we got on well and it was really nice to have met these two lovely ladies.
What I wore on the day.
- Jumpsuit (currently on sale at Little Mistress London): Paper Dolls
- Top: Zara
- Bag: Dune London
- Coat: Zara
- Heels: Clarks
Thank you Sarah for taking my OOTD pictures.
Menswear show by Ilyas x Morrison.
Talk session with the VIPs; Datin Norjuma, Dian Pelangi and Romanna Abubaker (the founder of Haute Elan & LMFW).
Datin Norjuma was so pretty, I was starstruck at first, though I successfully managed to have a little talk and get a selfie with her (but I don’t like my face in it so I’m just going to keep the picture to myself, aha). She was also very friendly.
The amazing ladies, full of inspirations and flowing with talents.
Several minutes later, the last show of the day finally began. One of the major sponsors for LMFW from the east – HIJUP (an e-commerce site popular amongst the Indonesians) make known of their designers from Indonesia and Malaysia.
Started off with the beautiful designs by Ria Miranda. Click here to see more pictures and my short review on her designs.
Powerful designs by Jenahara. Click here to see more pictures and my short review on her designs.
Vivi Zubedi, who just made herself known at New York Fashion Week recently also shared her designs at LMFW. Click here to see more pictures and my short review on her designs.
A renowned brand in Malaysia, Aidijuma (founded by Datin Norjuma). Click here to see more pictures and my short review on her designs.
Last but not least, the designs by the very popular Dian Pelangi. Click here to see more pictures and my short review on her designs.
May you have happy thoughts always,