LMFW; Day One

Here comes the event that I’ve been quite eager to talk and write about, London Modest Fashion Week! What an exciting event it was. You don’t want to know how many pictures I’ve taken solely for the event, but I’ve just chosen and edited at least 150 pictures (for day one only). Also, I’ve created sub-posts for every designers that I’m going to mention in this entry – so you can check them out too!

Warning: This is a heavy entry, full loaded with pictures.

So, LMFW went on for two days, on the 17th and 18th February at Victoria House, Southampton Row, London. I went for both days, but since I can’t possibly write about both days in one post, so this post will mainly be about day one.

Apart from missing my scheduled train that Saturday morning, I’ve arrived safely at Victoria House. My watch pointed at exactly number two and six – telling me that the first show was going to start in fifteen minutes, before I found out how long the queue was outside the entrance. I thought I was already late, but clearly the party hasn’t even started yet.

IMG_3129 copyIMG_2852 copyThe queue was moving rather fast and within eight minutes, I’ve entered the building and got my wristband secured around my wrist.

But the queuing didn’t end there.

There was another long queue of people waiting to be seated for the opening catwalk show. Well, as long as the show hasn’t started, I didn’t mind much. Then, I noticed a familiar face behind me. I was pretty sure she’s a Malaysian vlogger or an Instafamous. I gathered my courage to turn around and asked her. She turned out to be @cupcake_aisyah, and indeed a young Malaysian vlogger and also an Instafamous. I wanted to take a selfie with her, but the queue suddenly was moving again and we parted ways as we tried to find our seats.

I found one vacant chair at the front row and I sat myself, finally able to breathe in relief. After the founder of Haute-Elan (the lady in pink hijab) gave her speech before the catwalk started, only then I realised Lindsay Lohan was seating next to her.

Ms Lohan was in all black outfit, and she even had a black hijab around her head. Goodness me, it felt quite surreal to see her there just about ten steps away from where I was seated. The memory of me re-watching The Parent Trap and Mean Girls for countless times just turned up in my head, like an old memory saying hello.

And then the show finally started.

IMG_2885 copyThe first one was by Amal Al-Raisi, a designer from Oman. Click here to see more pictures and my short review on her designs.

The second was by Kiran Fathima Ayub. Consisted mainly very chic blue and black outifts.

IMG_2915 copyMimpikita; a Malaysian label founded by three sisters. Click here to see more pictures and my short review on her designs.

IMG_2956 copyAere; another Malaysian label. Click here to see more pictures and my short review on her designs.

These were Samah Abayas by Samah Khashoggi. I didn’t managed to take a lot of pictures as I had to re-setting my camera at this time (what a bad time). But her abayas (a full length dress) were just refined and full of elegance.

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Till We Cover; much more casual yet fashionable outfits. Click here to see more pictures and my short review on their designs.

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This label was not in the schedule, but thankful for my researching skill, I found the designer’s Instagram. Deena Alfarraj’s dresses got me captivated. Click here to see more pictures and my short review on her designs.

Those were all the designs for the Opening Show. I had to admit, it was a brilliant start. Though Linday Lohan didn’t stay for long and I missed my chance to selfie with her (aha, so I was dreaming), but it was nice of her to make an appearance.

IMG_3102 copyLoved her buns!

All the ladies with styles.

IMG_3118 copyIn between the free time before the next show started, I browsed around the designers’ booths.

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Then when I saw Vivy Yusof. Known as a blogger, a Fashion Valet‘s CEO (an e-commerce fashion site carrying hundreds of renowned labels all over Asia) and for her witty comments on Instagram (with currently 1.4 million followers). Having a company, her very own fashion label (The Duck Group), a blog, a husband and two children to manage in her everyday life, she is quite an incredible woman and absolutely adored by the Malaysians.

Even at this time, she was surrounded by people just to greet and take pictures with her. She was supposed to be there the next day since she’ll be giving a talk in one of the sessions, but she made an early appearance just to support her designer friend, Raja Nadia Sabrina – Aere’s founder.

With Vivy Yusof and Aere’s founder; Raja Nadia Sabrina.

With two friends I met on the day. Though I’ve befriended Ayu (on the left) through Instagram for quite a while, but that day was the first time we’ve ever met each other. While Sarah (on the right) and I didn’t know each other previously, we got on well and it was really nice to have met these two lovely ladies.

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What I wore on the day.

Thank you Sarah for taking my OOTD pictures.

Menswear show by Ilyas x Morrison.


IMG_3287 copyTalk session with the VIPs; Datin Norjuma, Dian Pelangi and Romanna Abubaker (the founder of Haute Elan & LMFW).

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Datin Norjuma was so pretty, I was starstruck at first, though I successfully managed to have a little talk and get a selfie with her (but I don’t like my face in it so I’m just going to keep the picture to myself, aha). She was also very friendly.

IMG_3301 copyThe amazing ladies, full of inspirations and flowing with talents.

Several minutes later, the last show of the day finally began. One of the major sponsors for LMFW from the east – HIJUP (an e-commerce site popular amongst the Indonesians) make known of their designers from Indonesia and Malaysia.

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Started off with the beautiful designs by Ria Miranda. Click here to see more pictures and my short review on her designs.

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Powerful designs by Jenahara. Click here to see more pictures and my short review on her designs.

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Vivi Zubedi, who just made herself known at New York Fashion Week recently also shared her designs at LMFW. Click here to see more pictures and my short review on her designs.

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A renowned brand in Malaysia, Aidijuma (founded by Datin Norjuma). Click here to see more pictures and my short review on her designs.

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Last but not least, the designs by the very popular Dian Pelangi. Click here to see more pictures and my short review on her designs.

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It was tiring, but I most certainly had a joyful day. The first day was definitely better than I had imagined it to be. Now I can’t wait to continue writing for London Modest Fashion Week Day Two!
Do go through my #LMFW tag to see the sub-posts I’ve made for all the designers. 

May you have happy thoughts always,


  1. Elle March 3, 2018 / 2:56 pm

    Oh my gosh, love this post, your photos are amaaazing!😍

    • captaineverland March 28, 2018 / 4:07 pm

      Thank you so much! xx

  2. everythingevening March 3, 2018 / 7:52 pm

    These photos are amazing! It looks like such a fun day out and the outfit you wore is amazing! This was such a nice post to read.

    • captaineverland March 28, 2018 / 4:08 pm

      You just made me a happy person. Thank you so much for all the compliments! xx

  3. Samantha March 3, 2018 / 9:12 pm

    It looks like you had such an lovely day and I love your outfit! Your photo’s are amazing 🙌🏼 I’m now going to have a look through your hashtag!

    Samantha | https://believeinamiracle.co.uk

    • captaineverland March 28, 2018 / 4:10 pm

      I had and thank you so much for all the compliments! xx

  4. Tqa London March 5, 2018 / 4:01 pm

    Entah bilalah dapat pegi fashion week like this. Even if I do get the chance I’m not that fashionable so I’d probably feel insecure throughout the event *LOL*

    Out of all collections, my personal favourites would be Deena Alfarraj and Jenahara’s collection. Jenahara’s design reminds me of Balenciaga and Givenchy meanwhile Deena AlFarraj’s collection reminds me of Elie Saab.

    Anyway, you look very pretty with that minimalist look (kind of my style too) and Lindsay Lohan, mashaAllah she look so nice wearing a hijab like that.

    • captaineverland March 28, 2018 / 4:42 pm

      One day Tqa, one day! And no, in London you won’t feel insecure, trust me 🙂

      Yes, those two are my top favourite as well. And omg yes, you’re so right!

      Thank youuu (you’d pull it off too)! How I wish I could take a selfie with her that day but oh well. It was really nice of her to join us that day though 🙂

  5. Corinne 🍒 (@WhatCorinneDid) March 6, 2018 / 7:19 pm

    This is so interesting! I have been to London Fashion Week (although not modest) and I attended the House of MEA runway with designers from India and Indonesia. There was some super interesting designs too ! xx corinne

    • captaineverland March 28, 2018 / 4:12 pm

      Oh, I’ve heard of House of MEA! That’s so cool. Glad you enjoyed it 🙂 xx

  6. Perrine - Ola Banana March 6, 2018 / 8:11 pm

    Sounds like a great event to attend! Some of these pieces are gorgeous, and I love your photos 🙂 can’t wait to see more!


    • captaineverland March 28, 2018 / 4:13 pm

      It was a lovely event. Thank you so much hun xx

  7. Sahara March 6, 2018 / 8:58 pm

    I’ve heard so much about London Modest Fashion Week, but had yet to have read a post on it!

    I just had to re-read that part with Lindsey Lohan – that’s amazing that she was there! The first thing in my mind would be a replaying of the Parent Trap hahaha.

    I love the mini cape effect on the first dress by Amal-Raisi and it’s such a nice nude color! The Mimpikita outfit is such a nice orange, the way it flows in the photo as the model is walking! wow!

    The Till We Cover outfit with a sweater and skirt looks like the perfect outfit to wear with the weather bouncing from cold to warm and everything in between!

    I love how chic your outfit is especially with the jacket drape over in the first photo!

    I love the details on the shoulder of the design by Jenahara – like a small little accessory to complete the entire outfit!

    All the photos in this post were

  8. Sahara March 6, 2018 / 8:58 pm

    a literal aesthetic – can’t wait to see day 2! ** not sure why my comment sort of cut off there, sorry about that!

    • captaineverland March 28, 2018 / 4:20 pm

      Haha yes, The Parent Trap! But yes, it was so lovely of her to join us 🙂

      You’re right about that Till We Cover’s outfit. It’ll be perfect for spring.

      Thank you so much for the compliment and for leaving this lovely long comment. I love long comments! 🙂 xx

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